The history of BATNA and how a flawed theory grew to be so popular

How To Avoid The #1 Biggest Problem With Negotiation Theory

How to avoid the 7 Dangers of BATNA and use these flaws to your advantage

We hate spam too. We will not share or sell your information.

Jim Camp spent 30 years perfecting his system of negotiation.  His system has delivered billions of dollars in new-found negotiation successes.

In his new white paper "Preparing for Failure" he takes an in-depth look at the biggest mistake in the world of negotiation today.


Inside This White Paper: 

Deconstructing the BATNA Myth 

Learn why bringing in a “walk-away” option jeopardizes personal and professional relationships

Copyright  2014  |  Camp Negotiation Institute.