Deconstructing the BATNA Myth 

Jim Camp spent 30 years perfecting his system of negotiation.  His system has delivered billions of dollars in new-found negotiation successes.

In his new white paper "Preparing for Failure" he takes an in-depth look at the biggest mistake in the world of negotiation today.

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The history of BATNA and how a flawed theory grew to be so popular

Inside This White Paper: 

How To Avoid The #1 Biggest Problem With Negotiation Theory

Learn why bringing in a “walk-away” option jeopardizes personal and professional relationships

How to avoid the 7 Dangers of BATNA and use these flaws to your advantage

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